Workplace has a huge impact on culture and personality of a company's brand. Unfortunately, experiential branding inside the workplace is often overlooked or overdone. Office Renew identifies (and banishes) the biggest myths companies tell themselves when trying to brand their space.
Maybe it’s because companies are more transparent, employees are savvier or tech companies are so progressive, but workplace branding is being widely recognized as a critical part of a company’s identity.
In the digital era, we interact with a brand in various ways. We shift seamlessly between physical and digital space, and it’s arguably more important than ever to have a cohesive, well-developed brand. One that looks, feels and communicates the same values, voice and aesthetic no matter the medium. Workplace included. While many companies have mastered their external branding, some are falling short inside their own walls.
Read more about how your physical space can help you succeed in the market here.