Debunked: Three myths about workplace branding

December 2, 2016 Sanjana Saluja

Workplace has a huge impact on culture and personality of a company's brand. Unfortunately, experiential branding inside the workplace is often overlooked or overdone. Office Renew identifies (and banishes) the biggest myths companies tell themselves when trying to brand their space.

Maybe it’s because companies are more transparent, employees are savvier or tech companies are so progressive, but workplace branding is being widely recognized as a critical part of a company’s identity.

In the digital era, we interact with a brand in various ways. We shift seamlessly between physical and digital space, and it’s arguably more important than ever to have a cohesive, well-developed brand. One that looks, feels and communicates the same values, voice and aesthetic no matter the medium. Workplace included. While many companies have mastered their external branding, some are falling short inside their own walls.

Read more about how your physical space can help you succeed in the market here.

Previous Article
Back to sleep: Can hotels help guarantee the full eight hours?
Back to sleep: Can hotels help guarantee the full eight hours?

In the coming years, we can expect to see a growing trend towards the promotion of ‘sleep experiences’ in h...

Next Article
5 ways to deliver a retail experience in healthcare
5 ways to deliver a retail experience in healthcare

Healthcare is facing new level of expectations from their patients and can utilize retail lessons to delive...

×

See more news & trends like this.

Sign up here

Thank you!
Error - something went wrong!