European discounters shake up U.S. retail

December 29, 2017 Sanjana Saluja

In recent times, European discounters such as grocery chains Aldi and Lidl and fast fashion retailers H&M and Primark have been building a rapid presence in the US market. JLL Real Views explores the impact they have had on  the U.S. retail.

In the U.S., consumers with an eye for a bargain are keeping the discount shopping sector buoyant.

Yet as its strong growth continues to attract attention from overseas discounters, not to mention encourage expansion among existing discount brands, it’s creating a cut-throat retail environment.

In recent times, European discounters such as grocery chains Aldi and Lidl and fast fashion retailers H&M and Primark have been building a rapid presence in the sector, even as traditional bricks-and-mortar stores feel the pressure from the continuing rise of online retailers.

Click here to read more about the impact of the European discount retailers on the U.S. market.

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