Game on: Why site selection matters in bringing cricket to the U.S.

September 22, 2017 Sanjana Saluja

The U.S. Cricket League has a bold vision for the sport and choosing the right locations to build new stadiums will be the key to launching cricket in the US. Real Views finds out more about what makes for a good development site.

Cricket may be the world’s second most popular sport, but the beloved bat-and-ball game has historically flown under the radar in the US. That could all change in 2020, however, when sports development company Global Sports Ventures plans to launch a professional U.S. cricket league—complete with eight home teams to root for.

The support from fans is already there; the U.S. is one of the largest audience bases for cricket in the world. Last year, 1.4 million U.S. households tuned in for the sport’s world championship match.

With realistic prospects of a built-in audience, Global Sports Ventures leaders are on the hunt for the right place to accommodate them.

“The fan base is certainly promising. But any pro sports team needs more than an interested public—it needs a superior venue that is well located,” says David Demarest, International Director at JLL Americas. “To ensure these future teams have those spaces, we are collectively exploring some critical first questions, including site specific feasibility and demand studies for both the stadium and planned surrounding mixed-use developments.”

Click here to find out why it’s so important to build new stadiums in the right places.

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