From Airbnb to new tech, disruptive forces are driving innovation across the industry. JLL Real Views explores how hotel brands and operators can implement new concepts to improve their offerings and keep their guests coming back for more.
Yet this is far from being a bad thing, Arthur Adler, Chairman of JLL’s Hotels & Hospitality Group – Americas, believes. Instead, disruption is driving innovation across the industry as hotel brands and operators implement new concepts to improve their offerings and keep their guests coming back for more.
“The guest experience and profitablility is really what’s driving all of this innovation,” says Adler. “As travelers’ preferences for their lodging changes, the hospitality industry will follow suit to make sure both guests’ needs are being met and that the real estate is efficient and profitable for ownership.”
Click here to find out more about the disruption in the hotel industry and how it’s driving brands to improve the guest experience.