How the office lobby speaks volumes

August 25, 2017 Sanjana Saluja

Walk into an office building for the first time and it takes just a few seconds to form a first impression. The truth is your lobby says a lot about your company. JLL Real Views explores how it sends out a powerful message about your identity, products and services.

Lobbies are effective branding tools, says Vicki Eickelberger, Managing Director at Big Red Rooster, part of JLL. “It is the first moment of the brand relationship,” she says. “It is that sense of arrival and expectation. You are setting expectations for future interaction.”

A well-designed lobby welcomes visitors and guides them to the next stage of their journey, she explains. The use of décor, color schemes, furnishings, and ambient music should blend to communicate an immersive expression of the brand.

Photo montages, for example, establish a sense of time and place in the lobby of Boston’s 53 State Street office building. The images reflect the building’s place in Boston’s history. At Salesforce’s San Francisco headquarters, visitors are greeted by a 106-foot-long video screen wall. The wall engages guests by displaying a rotating range of images including gently cascading waterfalls and tropical rainforests.

Find out more on how lobbies can become successful branding tools here.

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