​How to make customers fall in love at the movies…with the theater

February 25, 2015 Laura McDaniel

How are theaters creating a unique customer experience? AMC is renovating their space to include luxurious seats, more dinner and drink options and seat reservations. Read more about the article originally posted on JLL News.

AMC movie theatre (image)

More than most years, Hollywood blockbusters are at the forefront of the public’s attention. Oscar nominated films, such as American SniperThe Theory of Everything and Selma, have tugged at viewers’ heartstrings and won the accolades of critics. For theater franchises though, these flicks offer more than 120 minutes of entertainment: they’re an opportunity to captivate audiences with a new theater experience.

January and February, typically slow months at the box office, pulled a 180 in 2015: American Sniper set a new record for a January opening by taking in $30.5 million on Friday, according to Entertainment WeeklyThe Theory of Everything, which debuted in theaters in November 2014, is still showing on screen across the nation.

“All retailers should be considering how to build customer loyalty by creating a unique, unparalleled customer experience, but movie theaters in particular have unique opportunities to capitalize on high-profile movies to create long-term customer allegiance,” says Steve Pollard, Managing Director of JLL’s Project and Development Services Multi-Site group.

According to JLL, movie theaters can create a customer experience unrivalled by home entertainment to engage this key demographic.

Read the entire article here.

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