Art is becoming an increasingly popular way for hotels to distinguish themselves and enhance the experience of their guests. Each art piece needs to be carefully evaluated to fit the hotel’s décor and image, as well as its physical design. JLL Real Views explores how art can be used by hotels to impress their guests.
Hotels have long had links with the arts world but the trend is now accelerating in many countries. “Hotels are becoming more interested in art for two very simple reasons,” says Geraldine Guichardo, Americas Head of Hotels & Hospitality Research at JLL. “These are to help enhance the guest experience and also to differentiate the hotel.”
She points to the Bellagio Las Vegas as a prime example of how guests can enjoy out-of-the-ordinary experiences by staying there — such as the chance to attend exclusive, late night art viewings paired with wine. Having exhibited Picasso and Warhol in the in-house Fine Art Gallery, the luxury casino complex is about to host the “I am the greatest” exhibition of unseen photos and footage of boxer Muhammad Ali.
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