There’s no question technology is reinventing the hospitality industry. Online hotel booking is now the norm, and check-in via smartphone is becoming more prevalent. FastCompany explores how hoteliers can evolve the guest experience and creatively apply technology without losing that all-important human touch.
Marriott International’s Aloft Hotels is one of many brands faced with striking a balance between the competitive edge that technology enables, and the human element that brings warmth and delight to a travel experience. The brand, which has experimented with robot butlers and voice-activated guest rooms and was the first brand to introduce keyless check-in, is one of the most technologically advanced options on the market. Yet, with each location centered around a lively lobby bar (home to its popular live music program) and loft-like common spaces designed to encourage mingling, it’s clear the brand values social interaction.
That philosophy guided Aloft’s reinvention of its on-site food offering, Re:fuel, a project developed with the brand’s innovation partner, Human Innovation. It gives the same sense of interactive charm that pervades the hotel while infusing the experience with the convenience and speed that tech offers.
Click here to read more about how hoteliers can use technology to evoke a more personal touch.