When workplace experiences match expectations, loyalty increases

November 5, 2014

Happy employees can result in a productive environment, a positive culture and ultimately higher sales. Focus has been placed on the workplace and what changes can be made to create a better working environment. Recently, Work Design Magazine, published an article on the integrated experience:

When workplace experiences match expectations, loyalty increases

How a well-branded, integrated workplace can tell a story about who the company is, what they do, and why it matters.

Brand is an external reflection of the internal culture. A well-branded, integrated workplace can tell a story about who the company is, what they do and why it matters. It provides the workforce a reason to believe and empowers them to feel valued as part of the business goals and mission. The people within the organization represent the living experience behind the brands and differentiate how the brand is perceived externally. When people’s experiences match their expectations loyalty increases.

The built environment in which an individual works is the most identifiable characteristic of the workplace. A workplace design that reflects the brand message embraces the culture and philosophy of the organization and provides support for behaviors to reinforce the culture and ensure that the company is providing the ability for the employees to reach those goals.

An organization’s culture is defined as “the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and stakeholders outside the organization.”2 Culture is the language that communicates values. A healthy organizational culture is driven by values and sustained by loyalty, commitment, and a drive for innovation. It also supports the ability to effectively foster and maintain connections between employees and their organization. A brand-rich workplace reinforces the organizational culture for the employees and enables them to become engaged, thus empowering and strengthening their brand.

Read the entire article here.

Previous Article
Survey: Webrooming—research online, buy in store—tops showrooming
Survey: Webrooming—research online, buy in store—tops showrooming

We've heard about the growth of ecommerce, but in reality, online sales...

No More Articles

×

See more news & trends like this.

Sign up here

Thank you!
Error - something went wrong!