Technology is now a key focus in new stadium development, with major sports teams from Atlanta to Sacramento rallying to create better fan experiences. And it’s not just the fans who are benefiting; behind-the-scenes, connected technology is helping facilities managers to run game days more effectively. JLL Real Views explores how developers are responding to mounting interest for smart, connected stadiums.
When the Atlanta Braves’ lease was up in 2014, the Major League Baseball team saw a new opportunity: to embed technology into development, rather than the old way of making do with wiring new solutions into existing infrastructure. Since then, the franchise has clearly seized the opportunity with the recent opening of SunTrust Park. The ballpark is packed with evidence of tech investment, from massive LED screens and all-over WiFi, to the 40-foot steel cow whose hand-painted poster of yesteryear has been replaced with a digital sign.
The Georgia stadium is not the only new stadium to prioritize technology. Across the country, developers are responding to mounting interest for smart, connected stadiums.
“We are seeing tremendous demand from stadium developers looking for cutting-edge technology strategy,” says Don Loudermilk, Senior Vice President, JLL Project and Development Services. “Their interest is fueled by a combination of benefits, from improvements to the guest experience, to improved marketing, security and facility operations.”
Read more on how technology is ultimately proving to be a game-changer for modern stadiums here.