On January 19, Under Armour held a grand opening of its newest regional flagship in Gangnam, Seoul. JLL Project and Development Services partnered with the athleticwear company to develop the Gangnam Brand House, a dynamic two-floor, 1,600 square meter flagship store. The Brand House displays men and women’s training apparel and footwear, with running, basketball and golf gear. Staying true to the brand's captivating personality, it also features an interactive component where shoppers can try out different sporting experiences in-store.
A special launch event with Jordan Spieth took place to commemorate the grand opening of the Gangnam Brand House. Take a look through the photos below to catch the highlights: