Recruiting the best workforce, adjusting to mobility, adding new technologies - these are some of the reasons behind a headquarter renovation. Companies are coming up with unique ways to differentiate their workspaces, and Area Development took a look at some of the resent results:
Costs issues alone rarely drive a headquarters location decision; they are generally characterized by strategic objectives and a focus on improving performance.
When it comes to locating a headquarters facility, varied performance objectives are often cited. It may be as simple as the need to expand or consolidate multiple offices into one centralized location. However, oftentimes those charged with the location decision want to accomplish a change in corporate culture, i.e., a new environment will enable the firm to access a new and diverse labor pool, perhaps one with specialized talent, and to thereby increase productivity. A new headquarters location also gives a company the opportunity to brandish its image and enhance communications and accessibility with those outside the firm, including financial and business experts.
Whatever the reason behind a headquarters move, according to the Project and Development Services group at JLL — an industry leader in the management of design, construction, and relocation services for both corporate and institutional clients — behind the walls of every corporate headquarters is a story. The stories — and solutions — that follow encompass how buildings and spaces have been transformed to the innovative, industry-leading corporate and/or regional headquarters we see today. The full gamut of situations are depicted, from meeting intricate logistical challenges to finding customized solutions for complex problems to making a clear statement to reinforce a brand to promoting a more productive workspace.
Airlines Reporting Corporation (ARC)
65,000 sq. ft., Arlington, VA
Downsizing and transforming workplace culture — ARC wished to downsize its headquarters from 80,000 square feet to 68,000 square feet and transform workplace culture from enclosed to open office space. The result is a cutting-edge modern office design that integrates technology into an ideal site.
BlueCross BlueShield of Tennessee
950,000 sq. ft., Chattanooga, TN
Consolidation of multiple locations into one efficient centralized facility — When BCBST looked to reduce operating costs, a comprehensive plan that included financial strategy was developed to consolidate its nine locations into one major downtown facility. BCBST engaged a firm to serve as owner’s advocate and manage every phase from planning through construction of the new consolidated facility.
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