Whether they’re hosting a conference for 300 out-of-town guests or an away-day for a 30-strong team from a local company, hotel meeting and event spaces are in high-demand. JLL Real Views explores how hotels are competing for a piece of the growing meetings and events market by revamping their spaces.
The global market for meetings and events is currently growing at seven percent per year, in turn driving up prices for meeting space across North America, Asia, and Europe.
Yet not all facilities are in the same league. As hotels look to gain the edge in winning new and repeat business, many are considering how they can modernize, refresh or add to their meeting and events spaces to extend their appeal to companies and business travelers.
“Tired, old facilities won’t work for today’s companies,” says Jeff Sachs, Senior Managing Director of JLL Hotels & Hospitality Group. “They’re looking for modern, well-designed spaces and well-maintained facilities that create a positive impression on people attending the event.”
Click here to find out how hotels are revamping their meeting facilities to better cater for companies and business travelers.