Today’s tourists are more focused on having Instagramable experiences than buying trinkets from street vendors. JLL Real Views explores how landlords and developers are capitalizing on that.
The observation deck has seen double-digit growth in visitor numbers and revenues, as locals and tourists seek out the sweeping panorama.
Viewing decks in the world’s highest buildings have long drawn visitors – and their cameras. But the proliferation of skyscrapers has upped the ante for what tourists expect and opened a new opportunity for owners and operators to pull in a profitable revenue stream.
From the top of the 123-story Lotte World Tower, visitors can look down at Seoul through the world’s highest glass-bottomed viewing deck. Other observation decks in progress or recently completed across the world include the first 360-degree view of the Washington, D.C. metropolitan area at CEB Tower in Arlington; Bangkok’s Grand Rama 9 Tower; and Kuala Lumpur’s Merdeka PNB118.
Click here to explore the benefits of having an observational deck in a building.