Technology has a key role to play in the future of food retail. From self-ordering to automated serving to 3D printed food, JLL Real Views explores how restaurants are experimenting with technology to attract customers.
Domino’s is trialing delivery by drone in Australia, while restaurant chains including Itsu, Bill’s and the Cheesecake Factory are letting customers pay via their mobile phones.
Such innovations enhance the dining experience while boosting convenience for guests and delivering a wealth of insight on customers’ habits that help brands further refine their offerings.
“Technology is a game-changer, both as an enabler and a disruptor,” says Adam Griffin, Director of Foodservice Consulting at JLL. “Well-conceived and executed technology is generally enhancing operational efficiency, and consumer engagement.”
Read more about the profound impact of technology on the food retail industry here.