OK, Computer: Why hotels are employing digital concierges

July 27, 2018 Sanjana Saluja

A new wave of digital concierges is providing a customized and on-demand service for guests like never before. JLL Real Views explores what it means for the guest experience.

As the technology driving AI and recommendation engines continues to evolve, hotels are starting to embrace the power of digital concierges to provide a customized and on-demand service.

In June 2018, Amazon announced Alexa for Hospitality, an in-room version of its voice-activated virtual assistant designed especially for the hotel industry. As part of the launch, Marriott International is set to introduce the experience at a number of properties in their brand portfolio, including Marriott, Westin, St. Regis, Aloft, and the Autograph Collection.

Marriott will also trial smart mirrors in one of its Autograph properties in Texas. The full-length mirror doubles as an interactive touchscreen and TV that provides guests access to room controls along with digital concierge services. Moreover, guests are increasingly able to engage with branded chatbots as part of their end-to-end hotel experience.

Click here to find out how digital concierges are making their mark on the hotel industry.

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