Cost and convenience are no longer enough for today’s hotels to draw in modern business and leisure travelers. JLL Real Views explores what makes for a winning guest experience.
Amid fierce competition from alternative accommodation providers like Airbnb, the industry is getting the message. To address the competitive threat, hotel owners and brands continue to look for innovative ways to differentiate their hotel with technology, unique design and creative operating solutions—with the ultimate goal of increased revenue, great guest experience and loyalty. Global hotel groups are responding by creating a flurry of new sub-brands as well as re-evaluating existing brands to create more differentiation and reach more business and leisure travelers.
“We’re seeing a lot of interest in experiential design from soft brands, full service and even select service brands,” says David Black, Managing Director, Hotel Project and Development Services, JLL. “They’re discovering that hotel guests aren’t just interested in basics like cost and convenience—travelers today are looking for more, such as interesting building amenities and unique experiences.”
Click here to read more about how modern hotels can keep guests coming back for more.