Music fans have high expectations when they pay hundreds of dollars to go and see their favorite stars perform. JLL Real Views explores how music venue owners are making sure their facilities hit the mark.
With adoring fans hooked on music-streaming services, a good show has never been more important.
Beyonce and Jay-Z’s On the Run II tour – which had VIP tickets that sold for as much as US $1,995 – featured an enormous bridge that extended out over the audience. Taylor Swift’s Reputation tour touted an inflatable python that rose up at center stage during “Look What You Made Me Do.” Elton John’s final Farewell Yellow Brick Road tour featured a custom curved stage backed by gigantic LED screen flanked by nine custom bas relief sculptures of icons who influenced his music.
To catch up with the demand for venues that can cater to these larger-than-life performances, music-venue owners are spending millions on renovations, new locations, and the guest experience.
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