Eight years ago, AMC Theatres partnered with us to breathe new life into its movie theatres across the U.S. – and we’ve been rolling out the red carpet for its guests ever since.
The iconic movie exhibition company, which is the largest in the world, first came to us because it desperately needed a makeover. After 90 years in the business, its theatres looked outdated and worn. Ticket sales were down. And with more movie options available on demand, why leave the comfort of your own home? Driven by their ambition, we partnered with AMC Theatres to transform the guest experience and make the movie theater a sought out destination again.